HYPER-REALISTIC METASITE CAMPAIGNS FOR XLA
The Challenge
Launch high-impact traffic campaigns for a new XLA product: hyper-realistic 3D Metasites built entirely on Unreal Engine 5.
The ambitious platform offered four fully virtual environments—including City, Suburban, and Fantasy realms—allowing users to seamlessly explore immersive, interactive worlds directly from their devices.
Key performance indicators (KPIs) strictly prioritized deep user engagement across core high-friction actions: independently exploring locations, purchasing digital items natively within the engine, and converting into active members of the official Discord community.
The Approach
Because of the novel Web3 nature of the product, we deployed a highly structured test-and-learn phase systematically spread across multiple parallel vectors:
- Audience Targeting: Segmenting and heavily validating separate funnels for art enthusiasts, hardcore gamers, and tech-focused early adopters.
- Dynamic Geographies: The campaign initially targeted core tier-1 markets (US, Canada, UK, Korea) alongside India and the Philippines. We then rapidly scaled laterally into additional markets—Israel, the UAE, and Portugal—which demonstrated unexpected massive engagement velocity.
- Platform Matrices: Dual-channel synchronization across Twitter and Meta to hit distinct platform psychographics.
After executing a rigorous testing phase over the first two weeks, we forcefully scaled aggressive traffic budgets behind only the apex-performing visual combinations.
Explore More Creatives
Explore Button Engagement
Massive sustained uplift in core product exploration inside the UE5 interactive environments.
Meta Scaling Velocity
Explosive volume growth across Meta properties after isolating the exact winning global psychographics.
Twitter Growth
Aggressive penetration across gaming and tech-heavy segments active entirely within the Twitter ecosystem.