GLOBAL LAUNCH FOR A NEW B2B LOGISTICS PLATFORM
The Challenge
We were tasked with supporting the international launch of a new, innovative online transportation platform by a major logistics company (maxtonshipping.com).
The Objective:
To attract two distinct and highly specific B2B audience segments—Freight Forwarders and Shippers—to drive qualified quote requests.
Global Penetration:
The campaign needed to immediately scale across enormous geographical territory, simultaneously hitting target markets in the USA, UK, Poland, Canada, Australia, Mexico, UAE, India, Singapore, Pakistan, and Hong Kong.
The Approach
Because B2B audiences in the logistics space are highly sophisticated, generic messaging would fail. We executed a rigorously structured, hypothesis-driven testing approach.
- Geographical Isolation: Launching separate frameworks for each region to determine local market friction.
- Messaging Iteration: Tailoring exact value propositions to solve the unique pain points of either forwarders or shippers.
- Audience Sub-segmentation: Filtering targets heavily by exact business type.
Dozens of rigorous test combinations were validated iteratively off each other to identify the most effective, scalable drivers of core demand and actual quote conversions.
Cost Per Click
Efficient traffic acquisition cost in a highly competitive B2B segment through extreme audience sub-segment filtering.
Quote Search (Main Goal)
Generated highly qualified B2B quote inquiries from deeply vetted shippers and forwarders at scale.
Sign Ups (Final Goal)
Achieved a sub-$1000 cost-basis for finalized logistics platform sign-ups from global enterprise customers.