HOW WE BROKE THE CALL CENTER WITH META ADS SCALING
The Challenge
Acquire B2B clients for the small and medium business lending product.
The Approach
We tested over 50 hypotheses during the first two months of the campaign on Meta.
During this period, we reduced the cost per acquired client by 50% while increasing the number of closed deals 5×.
These results were then successfully scaled.
X2
Reduction in Cost Per Lead
Achieved through extensive iterative testing and aggressive optimization.
25%
Reduction in Average CPA
Lowered acquisition cost drastically on high-intent B2B traffic.
X5
Growth in Weekly Closed Deals
Scaled volume immensely while keeping unit economics profitable.
COST REDUCTION
OVER 11 WEEKS
Download Full 29-Page ProcessFIRST TEST PERIOD
- First test: Over 30 hypotheses
- Budget for the test period: $38,750.24
- Efficient hypotheses: 10%
- Target result: 5 weeks
- Average CPA: 980 USD
- Max effective CPA: 650 USD
OPP. TO SALE COST PER OPP
SECOND TEST PERIOD
- First test: Over 20 hypotheses
- Budget for the test period: $106,970.91
- Efficient hypotheses: 10%
- Target result: 7 weeks
- Average CPA: 720 USD (-25% vs. First)
- Max effective CPA: 315 USD (-50% vs. First)
OPP. TO SALE COST PER OPP