SCALING B2B LEADS FOR JACOBS PROFESSIONAL
The Challenge
We were challenged with introducing a new B2B product to the small and medium business (SMB) market for Jacobs Professional (Peet's Coffee).
The primary objective was aggressively driving high-intent corporate inquiries and consultation requests directly to the Jacobs Professional sales team by utilizing advanced Facebook Ads Performance Marketing infrastructure.
The Approach
We engineered a specialized B2B lead generation funnel, activating cross-platform promotional assets simultaneously across News Feeds and Stories on both Facebook and Instagram.
To guarantee optimal unit economics and eliminate budget waste, we deployed a rigorous Learning Agenda methodology.
Over the campaign lifecycle, we meticulously validated exactly which target audiences, product angles, and message bundles yielded the most cost-effective B2B leads.
LEARNING AGENDA TEST RESULTS
5 OF THE 34 TEST HYPOTHESES SHOWED EFFECTIVE SCALABLE RESULTS
While 45% of hypotheses showed efficient attraction costs, only the top 15% demonstrated both optimal unit economics and significant scalable volume.
Sales Requests
Fully vetted requests sent directly to the sales department over a strictly allocated 2-month campaign lifecycle.
Click-to-Apply Conversion
Exceptional conversion rates from initial ad click directly into the B2B consultation funnel.
Application Qualification
High-fidelity lead scoring. Three out of every four generated applications were qualified as highly relevant prospects by the sales floor.