X Ads (Twitter) Audience Size and Demographics in Malaysia

Malaysia’s X Ads audience equals 4.43M adults 18+.
Figures reflect the Ads Manager’s lower forecast values, representing monthly reach.
Against a national population of 34 million (World Bank, 2024), that’s about 13% penetration.

Male Audience: 2.63M
Female Audience: 1.80M

Total 18-24: 1.61M
Total 25-49: 2.70M
Total 50+: 0.13M
Gender split downloadable in XLSX.
Download XLSX

Age Group	Male (M)	Female (M)	Total (M)
18-24	0.84M	0.77M	1.61M
25-49	1.70M	1.00M	2.70M
50+	0.09M	0.03M	0.13M
Total	2.63M	1.80M	4.43M