X Ads (Twitter) Audience Size and Demographics in Italy

In Italy, X Ads allows advertisers to reach 5.81M users aged 18+.
We rely on the lower forecast values of Ads Manager, which represent unique 30-day reach.
Given Italy’s population of about 59 million (World Bank, 2024), this is almost 10% penetration.

Male Audience: 3.81M
Female Audience: 2.00M

Total 18-24: 1.37M
Total 25-49: 3.60M
Total 50+: 0.84M
 Gender distribution data is downloadable in XLSX.
Download XLSX

Age Group	Male (M)	Female (M)	Total (M)
18-24	0.84M	0.53M	1.37M
25-49	2.40M	1.20M	3.60M
50+	0.57M	0.27M	0.84M
Total	3.81M	2.00M	5.81M