X Ads (Twitter) Audience Size and Demographics in India

Advertisers in India can reach 22.04M adults through X Ads.
This is based on the lower-end Ads Manager forecast, a standard methodology for 30-day potential.
Relative to the total population of 1.4B (World Bank, 2024), the platform serves as a targeted channel.

Male Audience: 19.22M
Female Audience: 2.82M

Total 18-24: 6.90M
Total 25-49: 14.10M
Total 50+: 1.04M

 Gender breakdown can be downloaded in XLSX.
Download XLSX

Age Group	Male (M)	Female (M)	Total (M)
18-24	5.90M	1.00M	6.90M
25-49	12.40M	1.70M	14.10M
50+	0.92M	0.12M	1.04M
Total	19.22M	2.82M	22.04M