Discover the X Ads audience in the United States. Key demographic insights

The regional X Ads audience (formerly Twitter) available to advertisers across the United States amounts to 91.3 million people.
As in many markets, the audience structure is characterized by a high share of male users — 58.7 million men aged 18+ are available for advertising campaigns over any 30-day period (64% of the total audience).

We have prepared a brief overview of the gender and age distribution of the X Ads audience in the U.S. for 2025. The data is available for download in XLSX format.

Download XLSX

Age Group	Male (M)	Female (M)	Total (M)
18-24	13.8M	8.7M	22.5M
25-49	39M	20.4M	59.4M
50+	5.9M	3.5M	9.4M
Total	58.7M	32.6M	91.3M