Wyoming FB and IG Audience in Meta Ads 2026
This page breaks down the reachable Facebook and Instagram audience in Wyoming inside Meta Ads, and highlights three signal audiences you can layer into targeting to guide segmentation, messaging, and creative angles.
Table of contents
- Wyoming audience overview (Broad)
- Engaged Shoppers in Wyoming
- Technology Early Adopters in Wyoming
- Frequent International Travelers in Wyoming
Wyoming audience overview (Broad)
Wyoming’s estimated audience size on Facebook and Instagram is 394,600. The statewide audience is close to balanced by gender (51.8% female, 48.2% male). By age, the biggest group is 25-34 (23.0%), followed by 35-44 (19.7%), with a meaningful 65+ share at 15.2%.
Compared with the U.S. baseline we used earlier, Wyoming is less female leaning overall (51.8% vs 53.0% female) and slightly older, with a higher 65+ share (15.2% vs 13.5%).
Estimating potential reach, Total audience in Wyoming (Facebook & Instagram)
| Wyoming | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 30,000 | 43,200 | 38,900 | 29,700 | 26,500 | 36,200 | 204,500 |
| Male | 29,600 | 47,500 | 38,700 | 28,700 | 21,800 | 23,800 | 190,100 |
| Total | 59,600 | 90,700 | 77,600 | 58,400 | 48,300 | 60,000 | 394,600 |
| Share of Female | 50.3% | 47.6% | 50.1% | 50.9% | 54.9% | 60.3% | 51.8% |
| Share of Male | 49.7% | 52.4% | 49.9% | 49.1% | 45.1% | 39.7% | 48.2% |
| Age from the Total | 15.1% | 23.0% | 19.7% | 14.8% | 12.2% | 15.2% | 100.0% |
Engaged Shoppers in Wyoming
Engaged Shoppers in Wyoming total 224,100, which is 56.8% of the overall Wyoming audience. This segment is modestly female leaning overall (54.2% female) and is concentrated in working age brackets, with the largest shares in 35-44 (21.4%) and 25-34 (20.7%).
Versus the U.S. baseline, Engaged Shoppers are slightly more prevalent in Wyoming (56.8% vs 55.3% of the total audience), but the segment is less female leaning (54.2% vs 56.6% female).
Estimating potential reach, Engaged Shoppers in Wyoming (Facebook & Instagram)
| Wyoming | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 11,500 | 23,600 | 25,000 | 20,000 | 18,300 | 23,000 | 121,400 |
| Male | 11,100 | 22,900 | 23,000 | 18,100 | 13,600 | 14,000 | 102,700 |
| Total | 22,600 | 46,500 | 48,000 | 38,100 | 31,900 | 37,000 | 224,100 |
| Share of Female | 50.9% | 50.8% | 52.1% | 52.5% | 57.4% | 62.2% | 54.2% |
| Share of Male | 49.1% | 49.2% | 47.9% | 47.5% | 42.6% | 37.8% | 45.8% |
| Age from the Total | 10.1% | 20.7% | 21.4% | 17.0% | 14.2% | 16.5% | 100.0% |
| Share of Engaged Shoppers | |||||||
| from Total Wyoming | 37.9% | 51.3% | 61.9% | 65.2% | 66.0% | 61.7% | 56.8% |
Technology Early Adopters in Wyoming
Technology Early Adopters in Wyoming total 13,200, or 3.3% of the overall Wyoming audience. The segment leans slightly male overall (53.0% male) and is spread fairly evenly across age groups, with the largest share in 35-44 (20.5%).
Compared with the U.S. baseline, this segment is much larger in Wyoming (3.3% vs 2.0%) and is far more 18-24 concentrated (15.2% vs 4.7% nationally).
Estimating potential reach, Technology Early Adopters in Wyoming (Facebook & Instagram)
| Wyoming | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,000 | 1,000 | 1,200 | 1,000 | 1,000 | 1,000 | 6,200 |
| Male | 1,000 | 1,400 | 1,500 | 1,100 | 1,000 | 1,000 | 7,000 |
| Total | 2,000 | 2,400 | 2,700 | 2,100 | 2,000 | 2,000 | 13,200 |
| Share of Female | 50.0% | 41.7% | 44.4% | 47.6% | 50.0% | 50.0% | 47.0% |
| Share of Male | 50.0% | 58.3% | 55.6% | 52.4% | 50.0% | 50.0% | 53.0% |
| Age from the Total | 15.2% | 18.2% | 20.5% | 15.9% | 15.2% | 15.2% | 100.0% |
| Share of Technology Early Adopters | |||||||
| from Total Wyoming | 3.4% | 2.6% | 3.5% | 3.6% | 4.1% | 3.3% | 3.3% |
Frequent International Travelers in Wyoming
Frequent International Travelers in Wyoming total 103,400, which is 26.2% of the overall Wyoming audience. The gender split is close to even (49.8% female, 50.2% male). This segment is concentrated in 25-44 (25-34 is 24.8%, 35-44 is 21.2%) and remains meaningful through 45-54 (16.5%).
Compared with the U.S. baseline, Frequent International Travelers are less prevalent in Wyoming (26.2% vs 30.2% nationally) and less female leaning (49.8% vs 52.4% female).
Estimating potential reach, Frequent International Travelers in Wyoming (Facebook & Instagram)
| Wyoming | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 5,800 | 11,700 | 10,300 | 8,500 | 7,500 | 7,700 | 51,500 |
| Male | 6,600 | 13,900 | 11,600 | 8,600 | 5,800 | 5,400 | 51,900 |
| Total | 12,400 | 25,600 | 21,900 | 17,100 | 13,300 | 13,100 | 103,400 |
| Share of Female | 46.8% | 45.7% | 47.0% | 49.7% | 56.4% | 58.8% | 49.8% |
| Share of Male | 53.2% | 54.3% | 53.0% | 50.3% | 43.6% | 41.2% | 50.2% |
| Age from the Total | 12.0% | 24.8% | 21.2% | 16.5% | 12.9% | 12.7% | 100.0% |
| Share of Frequent International Travelers | |||||||
| from Total Wyoming | 20.8% | 28.2% | 28.2% | 29.3% | 27.5% | 21.8% | 26.2% |