Vietnam Pinterest Ad Audience Size by Demographics
Pinterest’s estimated ad audience in Vietnam (18+) totals 5,097,000 users based on the minimum audience estimate available in Pinterest Ad Account. This figure reflects the audience that can be reached through the platform’s advertising system, broken down by age group and gender category.
Pinterest audience in Vietnam (18+)
| Gender | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 1,300,000 | 1,280,000 | 263,000 | 67,000 | 46,000 | 2,956,000 |
| Male | 554,000 | 661,000 | 163,000 | 49,000 | 37,000 | 1,464,000 |
| Not Set | 106,000 | 109,000 | 448,000 | 8,000 | 6,000 | 677,000 |
| Total | 1,960,000 | 2,050,000 | 874,000 | 124,000 | 89,000 | 5,097,000 |
The largest share of this audience is concentrated in the 25–34 segment, followed very closely by 18–24. Together, these two age ranges account for 4,010,000 users, or about 78.7% of the total estimated Pinterest ad audience in Vietnam. The gender split is led by Female users, although the Not Set segment is also unusually large in this market.
Methodology and data limitations: The data is based on the minimum audience estimate available in Pinterest Ad Account. These figures reflect potential advertising reach within the platform and should be treated as platform estimates rather than confirmed counts of unique people. The numbers may also vary depending on targeting settings, available inventory, and future platform updates.
Table of contents
- Overall audience size
- Age structure of the audience
- Gender structure: female lead with a large Not Set segment
- The Not Set category as a distinct segment
- Conclusion
Overall audience size
According to the minimum audience estimate in Pinterest Ad Account, Pinterest’s potential ad audience in Vietnam (18+) totals 5,097,000 users. This is the estimated audience available for advertising reach within the platform, broken down by age and gender category.
The largest single age segment is 25-34, with 2,050,000 users. The next largest group is 18-24, with 1,960,000 users. Together, these two cohorts form the core of Pinterest’s estimated ad audience in Vietnam and account for a very large share of the total volume shown in this dataset.
This points to a strongly young-adult audience profile overall. Vietnam’s Pinterest audience is centered heavily on the 18–34 population, while older age bands account for a much smaller share of the total.
Age structure of the audience
The age breakdown shows that Pinterest’s estimated ad audience in Vietnam is concentrated most heavily in the 18–34 range. These groups make up 4,010,000 users, or about 78.7% of the total audience available through Pinterest Ad Account.
- 18-24: 1,960,000 users, or about 38.5% of the total
- 25-34: 2,050,000 users, or about 40.2% of the total
- 35-44: 874,000 users, or about 17.1% of the total
- 45-54: 124,000 users, or about 2.4% of the total
- 55+: 89,000 users, or about 1.7% of the total
The 25–34 segment stands out as the dominant age cohort in Vietnam’s Pinterest audience profile, although the lead over 18–24 is relatively small. These two younger groups together define the market much more than any older segment.
After age 34, audience size drops sharply. The 35–44 group still contributes some scale, but the 45–54 and 55+ segments are comparatively small. Overall, Vietnam’s audience structure is strongly concentrated in younger adult users.
Overall, Pinterest’s ad audience in Vietnam can be described as very strongly young-adult oriented, with its strongest concentration in the 18–34 population and especially in the 25-34 group.
Gender structure
The gender split in Vietnam’s Pinterest Ad Account data is led by female users. The Female audience totals 2,956,000 users, which is about 58.0% of the total estimated audience.
For comparison, the Male audience totals 1,464,000 users, or about 28.7%, while Not Set accounts for 677,000 users, or about 13.3%.
Female users still form the largest category in Vietnam, but the distribution is more mixed than in markets where female share rises to around seven in ten. A large part of that difference comes from the comparatively high Not Set segment.
The largest female segments appear in 18-24 (1,300,000) and 25-34 (1,280,000). This alignment with the platform’s strongest age bands suggests that Pinterest’s scale in Vietnam is still driven primarily by women, especially in younger adult cohorts.
The Not Set category as a distinct segment
The Not Set category totals 677,000 users in Vietnam. This is not a marginal number and should not be ignored when interpreting the demographic structure of Pinterest’s estimated ad audience.
The biggest Not Set concentration appears in 35-44 (448,000), followed by 25-34 (109,000), 18-24 (106,000), 45-54 (8,000), and 55+ (6,000).
This distribution makes Vietnam unusual within this batch of countries. The Not Set segment is not only large overall, but also heavily concentrated in the 35–44 range, where it exceeds both the male and female counts in that age band. That makes it a particularly important category for campaign planning and reporting.
Conclusion
Based on the minimum audience estimate available in Pinterest Ad Account, Pinterest’s estimated ad audience in Vietnam (18+) totals 5,097,000 users. The audience is concentrated most heavily in the 18–34 range, which accounts for about 78.7% of the total, with 25-34 standing out as the largest single age segment at 2,050,000 users.
The gender profile is led by Female users, who represent 2,956,000 people, or about 58.0% of the total. The Male audience totals 1,464,000, while Not Set accounts for a substantial 677,000 users.
Overall, Pinterest Ads in Vietnam appear to be centered on a very young adult audience, with a female-led structure but also an unusually large Not Set segment that should be treated as a meaningful part of the broader demographic profile.