X Ads Audience in Uruguay: Forecast Reach by Age Range and Gender

X Ads provides a built-in forecast of how many accounts you can potentially reach in Uruguay based on your targeting selections. Unlike most ad platforms, X does not let you target any arbitrary age band. Instead, you can select from fixed options such as 18+, 18-24, 25-49, 35-49, 35-54, and 50+.

To make the dataset usable for planning, we compiled two views. The first is the forecasted audience size for the age ranges that are actually available for targeting in X Ads.

Audience size available for targeting in X Ads in Uruguay

↓ DOWNLOAD XLSX

Age ranges available for targeting	18+	18-24	25-49	35-49	35-54	50+
Woman	238,200	73,300	121,000	39,000	48,400	43,800
Men	338,500	79,400	191,700	74,600	90,100	67,300
Total	576,700	152,700	312,700	113,600	138,500	111,100

The second is our estimated gender and age structure by generations, derived by matching and reconciling the available age ranges. That second view is useful for understanding distribution, but it cannot be targeted directly on the platform (for example, 25-34 is not an age option in X Ads).

Estimated gender and age structure by generations in X Ads in Uruguay

↓ DOWNLOAD XLSX

Estimated data Affect by generation	18-24	25-34	35-54	55+	Total
Woman	73,300	82,000	48,400	34,400	238,100
Men	79,400	117,100	90,100	51,800	338,400
Total	152,700	199,100	138,500	86,200	576,500

Methodology. The analysis is based on the X Ads forecast tool and uses the minimum available 30 day audience estimates. The data reflects only users with a specified gender and age range, excludes overlap with other targeting layers, and does not include unknown gender or unknown age. Treat these numbers as technical reach in unique users. Converting accounts into an estimate of real people requires additional calibration. The generation-level estimates can be slightly higher or lower due to rounding in the forecast tool, and the deviation should remain within 4-5% inside each stated segment.