Tunisia Meta Ads planning: Broad 18+ plus shopper, traveler, parent, and tech layers
Data source for audience estimates in Tunisia
This dataset was pulled via the Meta Marketing API and may not match the reach forecast you see inside Ads Manager. The tables reflect the minimum available audience estimate for Advantage Placements, without stacking any additional targeting layers.
Use these figures for technical reach planning. They help you size the potential pool of accounts you can serve ads to, while real-world delivery will still depend on auction pressure, creative, and budget.
Table of contents
- Tunisia: overall Meta Ads audience profile
- Broad audience 18+ in Tunisia across Facebook and Instagram
- Engaged Shoppers in Tunisia
- Frequent International Travelers in Tunisia
- Parents (All) in Tunisia
- Technology Early Adopters in Tunisia
Tunisia: overall Meta Ads audience profile
Broad audience 18+ (All Broad): 7,823,400
Tunisia’s reachable Meta Ads audience in this dataset leans slightly male and concentrates in working-age cohorts. For most advertisers, this broad pool is the baseline for prospecting and for benchmarking how much incremental scale you get from adding signal audiences.
Within Broad, Engaged Shoppers is a strong intent layer and tends to get denser with age in this dataset. Frequent International Travelers is a sizable signal layer that stays relatively consistent across cohorts. Parents (All) is smaller overall and concentrates in mid-life cohorts. Technology Early Adopters is a narrow segment typically best used for messaging tests rather than primary scale.
Broad audience 18+ in Tunisia across Facebook and Instagram
This is the baseline reachable Facebook and Instagram audience in Tunisia for ages 18+ with Advantage Placements and no extra filters. It’s the reference point used to calculate “Share of Broad” for every other segment.
Estimating potential reach, Broad audience 18+ in Tunisia (Facebook & Instagram)
| All Broad 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 870,600 | 1,200,000 | 788,300 | 411,900 | 443,900 | 3,714,700 |
| Male | 776,200 | 1,300,000 | 913,600 | 554,100 | 564800 | 4,108,700 |
| Total | 1,646,800 | 2,500,000 | 1,701,900 | 966,000 | 1,008,700 | 7,823,400 |
Engaged Shoppers in Tunisia
Segment size: 3,210,600. Share of Broad: 41.04%.
Engaged Shoppers in Tunisia is a practical “purchase-adjacent” signal layer. In this dataset, it becomes more concentrated in older cohorts, which can help when you want to bias delivery toward higher-intent users without relying on interest stacks.
Estimating potential reach, Engaged Shoppers in Tunisia (Facebook & Instagram)
| Engaged Shoppers, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 261,300 | 460,000 | 364,400 | 210,200 | 227,400 | 1,523,300 |
| Male | 243,300 | 457,900 | 412,500 | 272,100 | 301500 | 1,687,300 |
| Total | 504,600 | 917,900 | 776,900 | 482,300 | 528,900 | 3,210,600 |
| Share of Broad | 30.64% | 36.72% | 45.65% | 49.93% | 52.43% | 41.04% |
Frequent International Travelers in Tunisia
Segment size: 2,354,600. Share of Broad: 30.10%.
Frequent International Travelers is a sizable signal layer in Tunisia in this dataset. It’s useful for travel and mobility categories, cross-border ecommerce, premium offers, and messaging that assumes international orientation.
Estimating potential reach, Frequent International Travelers in Tunisia (Facebook & Instagram)
| Frequent International Travelers, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 171,000 | 303,700 | 212,600 | 122,100 | 165,400 | 974,800 |
| Male | 242,100 | 431,500 | 315,800 | 180,900 | 209500 | 1,379,800 |
| Total | 413,100 | 735,200 | 528,400 | 303,000 | 374,900 | 2,354,600 |
| Share of Broad | 25.09% | 29.41% | 31.05% | 31.37% | 37.17% | 30.10% |
Parents (All) in Tunisia
Segment size: 845,100. Share of Broad: 10.80%.
Parents (All) in Tunisia is most concentrated in mid-life cohorts in this dataset. Treat it as a targeting signal, not a direct estimate of parenthood rates in the country.
Estimating potential reach, Parents (All) in Tunisia (Facebook & Instagram)
| Parents (All) | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 2,900 | 78,000 | 226,100 | 111,300 | 53,500 | 471,800 |
| Male | 1,000 | 22,700 | 152,900 | 128,600 | 68100 | 373,300 |
| Total | 3,900 | 100,700 | 379,000 | 239,900 | 121,600 | 845,100 |
| Share of Broad | 0.24% | 4.03% | 22.27% | 24.83% | 12.06% | 10.80% |
Technology Early Adopters in Tunisia
Segment size: 107,300. Share of Broad: 1.37%.
Technology Early Adopters in Tunisia is a narrow signal layer in this dataset. It’s typically best used for creative and positioning tests (new product drops, early access, innovation claims) rather than primary scale.
Estimating potential reach, Technology Early Adopters in Tunisia (Facebook & Instagram)
| Technology Early Adopters, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 7,300 | 14,700 | 13,400 | 6,800 | 6,700 | 48,900 |
| Male | 8,900 | 16,300 | 15,600 | 9,400 | 8200 | 58,400 |
| Total | 16,200 | 31,000 | 29,000 | 16,200 | 14,900 | 107,300 |
| Share of Broad | 0.98% | 1.24% | 1.70% | 1.68% | 1.48% | 1.37% |