TikTok Audience Insights: Uruguay 2025

The Uruguayan TikTok audience is more than 2.1 million users available for advertising. We collected the data based on the lower-bound estimate from the TikTok Ads Manager forecasting tool.
This estimation indicates the number of users who may be reached with your ads during any upcoming 30-day period.

Total audience: 2,112,000
Male audience: 1,174,000
Female audience: 938,000

As in other countries, TikTok’s audience in Uruguay is relatively young. The share of users aged 18–24 is about 22%, and those aged 25–34 make up around 43%. About 35% of users are aged 35+, highlighting a strong presence among mature demographics.

We compiled detailed data on the age and gender structure of the audience based on TikTok’s forecasting tool. The XLSX table is available for download.

Download XLSX

Age Group	Male	Female	Total
18-24	226,000	244,000	470000M
25-34	537,000	365,000	902000M
35-44	173,000	134,000	307000M
45-54	121,000	93,000	214000M
55+	117,000	102,000	219000M
Total	1,174,000	938,000	2,112,000