Discover Vermont TikTok Audience: 186K Users, Short Overview
Vermont’s Compact TikTok Audience
Conservative estimates from TikTok Ads Manager suggest that the adult TikTok audience in Vermont (18+) is just 186K users. This equals about 35% of the state’s adult population (533K, Census Bureau estimate).
By audience size, Vermont is comparable only to Wyoming (170K) and North Dakota (274K) — the smallest TikTok communities in the entire U.S.
Coverage: TikTok’s Reach in Vermont
With 35% coverage, Vermont is far below the U.S. average (52–53%). On this measure, it is closer to Maine (35%) and West Virginia (44%), placing it in the lowest penetration tier nationwide.
Age Distribution: Who Uses TikTok in Vermont?
The split across age groups looks like this:
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18–24 years: 40K users, or 22% of Vermont’s adult TikTok audience.
-
25–34 years: 42K (23%).
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35–44 years: 41K (22%).
-
45–54 years: 28K (15%).
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55+ years: 35K (19%).
The 18–24 group (22%) is above the U.S. average, highlighting strong youth representation. The 55+ group (19%) is also higher than the national benchmark of 15–16%, which is unusual for such a small market. Vermont stands out with a relatively broad age spectrum, where both the youngest and oldest groups are proportionally strong.
Vermont — Age/Gender TikTok Audience
| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 61,383 | 17,000 | 23,000 | 40,000 | |
| 65.16% |
|
| 25–34 | 76,173 | 21,000 | 21,000 | 42,000 |
55.14%
|
| 35–44 | 81,880 | 21,000 | 20,000 | 41,000 |
50.07%
|
| 45–54 | 76,737 | 14,000 | 14,000 | 28,000 |
36.49%
|
| 55+ | 236,465 | 20,000 | 15,000 | 35,000 |
14.80%
|
| Total 18+ | 532,638 | 93,000 | 93,000 | 186,000 |
34.92%
|
Gender Composition of Vermont’s TikTok Audience
By gender, the split is perfectly even:
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Male — 93K (50%)
-
Female — 93K (50%)
This 50/50 balance makes Vermont unique, as very few states show no tilt at all toward either gender.