Explore South Carolina TikTok Audience: 2.3M Adult Users, Audience Insights
Conservative estimates from TikTok Ads Manager suggest that the adult TikTok audience in South Carolina (18+) is 2.26 million users. This equals about 54% of the state’s adult population (4.23 million, Census Bureau estimate).
By scale, South Carolina’s TikTok audience is comparable to Alabama (2.23M), Louisiana (2.07M), and Colorado (2.15M) — medium-sized states with TikTok communities in the 2–2.5 million range.
TikTok Coverage Across South Carolina
At 54% coverage, South Carolina sits above the U.S. average (52–53%). On this measure, it is close to Rhode Island (54%) and Nevada (56%), reflecting a stronger-than-average level of adoption.
Age Profile of TikTok Users in South Carolina
The breakdown by age looks like this:
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18–24 years: 413K users, or about 18% of South Carolina’s adult TikTok audience.
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25–34 years: 518K (23%).
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35–44 years: 543K (24%).
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45–54 years: 368K (16%).
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55+ years: 422K (19%).
The 18–24 group (18%) is slightly below the U.S. average, while the 55+ group (19%) is above the 15–16% benchmark. This indicates that TikTok in South Carolina has relatively stronger traction among older adults.
South Carolina — Age/Gender TikTok Audience
| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 485,923 | 179,000 | 234,000 | 413,000 | |
| 84.99% |
|
| 25–34 | 677,457 | 261,000 | 257,000 | 518,000 |
76.46%
|
| 35–44 | 688,903 | 272,000 | 271,000 | 543,000 |
78.82%
|
| 45–54 | 637,492 | 184,000 | 184,000 | 368,000 |
57.73%
|
| 55+ | 1,741,542 | 239,000 | 183,000 | 422,000 |
24.23%
|
| Total 18+ | 4,231,317 | 1,135,000 | 1,129,000 | 2,264,000 |
53.51%
|
Gender Distribution of TikTok Audience in South Carolina
By gender, the split is nearly even:
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Male — 1.14M (50%)
-
Female — 1.13M (50%)
This perfect balance makes South Carolina stand out as one of the most gender-equal states in TikTok usage.