Discover Montana TikTok Audience: 29% Coverage, Short State Overview
Montana’s TikTok Audience Capacity
According to conservative estimates from TikTok Ads Manager, the adult TikTok audience in Montana (18+) is 257K users. This equals about 29% of the state’s adult population (897K, Census Bureau estimate).
By size, Montana’s TikTok audience is comparable to Wyoming (170K), Vermont (186K), and Delaware (459K) — among the smallest TikTok audiences in the U.S.
Coverage of TikTok Audience in Montana (Penetration)
At just 29% coverage, Montana is far below the national average (52–53%). On this measure, it is closest to Alaska (31%) and Maine (35%), placing Montana among the states with the lowest levels of TikTok adoption.
Montana’s TikTok Audience Age Structure
Age group distribution is as follows:
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18–24 years: 57K users, or about 22% of Montana’s adult TikTok audience.
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25–34 years: 62K (24%).
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35–44 years: 54K (21%).
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45–54 years: 40K (16%).
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55+ years: 44K (17%).
The 18–24 segment (22%) is slightly above the U.S. average, indicating TikTok has relatively stronger traction among young adults in Montana. The 55+ audience (17%) is also above the 15–16% benchmark, showing balanced adoption across age groups despite the small overall size.
Montana — Age/Gender TikTok Audience
| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 101,405 | 25,000 | 32,000 | 57,000 | |
| 56.21% |
|
| 25–34 | 144,635 | 31,000 | 31,000 | 62,000 |
42.87%
|
| 35–44 | 150,709 | 28,000 | 26,000 | 54,000 |
35.83%
|
| 45–54 | 125,811 | 20,000 | 20,000 | 40,000 |
31.79%
|
| 55+ | 374,690 | 25,000 | 19,000 | 44,000 |
11.74%
|
| Total 18+ | 897,250 | 129,000 | 128,000 | 257,000 |
28.64%
|
Gender Distribution of TikTok Audience in Montana
Gender split is evenly distributed:
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Male — 129K (50%)
-
Female — 128K (50%)
The audience is almost perfectly balanced between men and women.