Find Maryland’s TikTok Audience Coverage: 56% Penetration, Audience Insights
Maryland’s TikTok Audience Capacity
According to conservative estimates from TikTok Ads Manager, the adult TikTok audience in Maryland (18+) is 2.69 million users. This equals about 56% of the state’s adult population (4.82 million, Census Bureau estimate).
By audience size, Maryland is comparable to Indiana (2.65M), Missouri (2.46M), and Colorado (2.15M) — states with mid-range TikTok audiences between 2 and 3 million.
Maryland’s TikTok Audience Coverage (Penetration)
With 56% coverage, Maryland is clearly above the U.S. average (52–53%). On this measure, the state is similar to Alabama (56%) and Delaware (56%), positioning Maryland among the states with stronger-than-average TikTok penetration.
Maryland’s TikTok Audience Age Structure
Age distribution is as follows:
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18–24 years: 494K users, or about 18% of Maryland’s adult TikTok audience.
-
25–34 years: 665K (25%).
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35–44 years: 640K (24%).
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45–54 years: 400K (15%).
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55+ years: 487K (18%).
The 18–24 group (18%) is slightly below the U.S. average, while the 55+ segment (18%) is higher than the national benchmark of 15–16%. This shows that Maryland’s audience skews somewhat older compared with many states.
Maryland — Age/Gender TikTok Audience
| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 523,893 | 219,000 | 275,000 | 494,000 | |
| 94.29% |
|
| 25–34 | 792,152 | 346,000 | 319,000 | 665,000 |
83.95%
|
| 35–44 | 850,476 | 329,000 | 311,000 | 640,000 |
75.25%
|
| 45–54 | 768,211 | 206,000 | 194,000 | 400,000 |
52.07%
|
| 55+ | 1,886,600 | 286,000 | 201,000 | 487,000 |
25.81%
|
| Total 18+ | 4,821,332 | 1,386,000 | 1,300,000 | 2,686,000 |
55.71%
|
Gender Distribution of TikTok Audience in Maryland
By gender, the split is close to even:
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Male — 1.39M (52%)
-
Female — 1.30M (48%)
This reflects a mild skew toward men, though the distribution remains largely balanced overall.