Explore Idaho’s TikTok Audience Coverage: 36% of Adults on TikTok, Key Audience Insights
Idaho’s TikTok Audience Capacity
According to conservative estimates from the TikTok Ads Manager, the adult TikTok audience in Idaho (18+) stands at 546K users. This equals about 36% of the state’s adult population (1.50 million, Census Bureau estimate).
In terms of absolute size, Idaho’s TikTok audience is close to states like Maine (399K), Hawaii (403K), and New Hampshire (434K) — all falling into the group of states with relatively small TikTok audiences.
Idaho’s TikTok Audience Coverage (Penetration)
With coverage at just 36%, Idaho ranks well below the U.S. state average of 52–53%. By this measure, it is comparable to Alaska (31%) and West Virginia (44%), indicating relatively modest adoption of TikTok among Idaho adults.
Age Structure of the TikTok Audience in Idaho
Age group breakdown looks like this:
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18–24 years: 120K users, or about 22% of the adult TikTok audience in Idaho.
-
25–34 years: 138K (25%).
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35–44 years: 114K (21%).
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45–54 years: 84K (15%).
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55+ years: 90K (17%).
The 18–24 cohort accounts for 22%, slightly above the U.S. average of 20%. The 55+ segment makes up 17%, also just above the national benchmark of 15–16%, suggesting TikTok is relatively well used across both younger and older audiences in Idaho.
Idaho — Age/Gender TikTok Audience
| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 192,631 | 50,000 | 70,000 | 120,000 | |
| 62.30% |
|
| 25–34 | 254,318 | 69,000 | 69,000 | 138,000 |
54.26%
|
| 35–44 | 258,809 | 60,000 | 54,000 | 114,000 |
44.05%
|
| 45–54 | 224,893 | 42,000 | 42,000 | 84,000 |
37.35%
|
| 55+ | 567,684 | 51,000 | 39,000 | 90,000 |
15.85%
|
| Total 18+ | 1,498,335 | 272,000 | 274,000 | 546,000 |
36.44%
|
Idaho’s TikTok Audience Gender Distribution
By gender, the TikTok audience in Idaho is evenly split:
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Male — 272K (50%)
-
Female — 274K (50%)
This balance highlights a neutral distribution, with men and women engaging with TikTok at nearly identical levels.