Total Reach and Demographics of TikTok’s U.S. Audience

The American TikTok audience is more than 137 million users available for advertising. We collected the data based on the lower-bound estimate from the TikTok Ads Manager forecasting tool.
This estimation indicates the number of users who may be reached with your ads during any upcoming 30-day period.

Total audience: 137,857,000
Male audience: 72,227,000
Female audience: 65,630,000

As in other countries, TikTok’s audience in the USA is relatively young. The share of users aged 18–24 is about 17%, and those aged 25–34 make up around 24%. However, compared to other markets, the American TikTok audience stands out for its strong presence among older groups. The share of users aged 35+ approaches 59%.

We compiled detailed data on the age and gender structure of the audience based on TikTok’s forecasting tool. The XLSX table is available for download.

Download XLSX

Age Group	Male	Female	Total
18-24	10,544,000	13,085,000	23629000M
25-34	17,649,000	15,830,000	33479000M
35-44	16,920,000	15,139,000	32059000M
45-54	11,247,000	10,353,000	21600000M
55+	15,867,000	11,223,000	27090000M
Total	72,227,000	65,630,000	137,857,000