United Kingdom TikTok Audience 2026: Age and Gender Breakdown
The estimated TikTok audience reach in the United Kingdom (18+) is 24,889,000 users. This is an estimate of the audience available in TikTok Ads Manager, broken down by age and gender.
TikTok Ads audience in the United Kingdom by age and gender
| Gender | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 2,898,000 | 4,086,000 | 3,823,000 | 2,673,000 | 1,977,000 | 15,457,000 |
| Male | 2,478,000 | 3,201,000 | 1,844,000 | 1,103,000 | 806,000 | 9,432,000 |
| Total | 5,376,000 | 7,287,000 | 5,667,000 | 3,776,000 | 2,783,000 | 24,889,000 |
Overall reach in the UK looks fairly balanced by age: 18–34 makes up just over half of total reach, while 35+ is nearly the same size. The gender split shows a consistent female skew, although the male audience still provides meaningful volume across the core age bands.
- Female audience leads: 15,457,000 users, or 62.1% of the total (male: 9,432,000, 37.9%).
- Core audience (18–34): 12,663,000 users, or 50.9% of the total.
- Largest age segment: 25–34 with 7,287,000 users (29.3%).
- 45+ alone totals: 6,559,000 users (26.4%), while 55+ adds 2,783,000 (11.2%).
Methodology and data limitations: The data was collected from TikTok Ads Manager and reflects the minimum potential audience estimate for the selected targeting. The figures do not account for overlap with other targeting dimensions such as device, behavior, or interests. These estimates are useful for forecasting technical reach, but they require additional validation of unique users after accounting for audience overlap.