New Zealand TikTok Audience 2026: Age and Gender Breakdown
The estimated TikTok audience reach in New Zealand (18+) based on this dataset is 1,899,000 users. This is an estimate of the audience available in TikTok Ads Manager, broken down by age and gender.
TikTok Ads audience in New Zealand by age and gender
| Gender | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 281,000 | 413,000 | 132,000 | 72,000 | 56,000 | 954,000 |
| Male | 238,000 | 449,000 | 138,000 | 68,000 | 52,000 | 945,000 |
| Total | 519,000 | 862,000 | 270,000 | 140,000 | 108,000 | 1,899,000 |
Overall reach skews young: most of the scale comes from 18–34, while older age groups contribute much smaller volumes. The gender split is almost perfectly balanced, with only a slight female lead.
- Gender split is nearly even: female 954,000 users (50.2%) vs male 945,000 (49.8%).
- Largest age segment: 25–34 with 862,000 users (45.4%).
- Core audience (18–34): 1,381,000 users, or 72.7% of the total.
- Older segments are smaller: 45+ totals 248,000 users (13.1%). For context, 35–44 contributes an additional 270,000 users.
Methodology and data limitations: The data was collected from TikTok Ads Manager and reflects the minimum potential audience estimate for the selected targeting. The figures do not account for overlap with other targeting dimensions such as device, behavior, or interests. These estimates are useful for forecasting technical reach, but they require additional validation of unique users after accounting for audience overlap.