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Affect Performance Team
|X Ads|Sep 16, 2025

The Netherlands’ X Ads audience counts 7.55M adults 18+

The Netherlands’ X Ads audience counts 7.55M adults 18+

The Netherlands’ X Ads audience counts 7.55M adults 18+.
These are Ads Manager’s lowest forecast values, reflecting monthly unique reach.
With 17.5M inhabitants (World Bank, 2024), about 43% of residents are reachable here.

Male Audience: 5.59 
Female Audience: 1.97 

Total 18-24: 2.19 
Total 25-49: 4.70 
Total 50+: 0.66 

Gender data can be downloaded in XLSX.
Download XLSX

Age Group Male (M) Female (M) Total (M)
18-24 1.50M 0.69M 2.19M
25-49 3.60M 1.10M 4.70M
50+ 0.49M 0.18M 0.66M
Total 5.59M 1.97M 7.55M