South Carolina Facebook and Instagram Audience in Meta Ads: 2026 Reach and Key Segments
This page breaks down the reachable Facebook and Instagram audience in South Carolina inside Meta Ads, and highlights three signal audiences you can layer into targeting to shape creative, bidding, and segmentation decisions.
Table of contents
- South Carolina audience overview (Broad)
- Engaged Shoppers in South Carolina
- Technology Early Adopters in South Carolina
- Frequent International Travelers in South Carolina
South Carolina audience overview (Broad)
South Carolina’s estimated audience size on Facebook and Instagram is 4,216,200. The statewide audience is female leaning overall (54.4% female). By age, the biggest groups are 25–34 (24.4%) and 35–44 (18.3%), with a meaningful 65+ share at 15.6%.
Compared with the US average, South Carolina is slightly more female (54.4% vs 53.0%) and slightly older overall, with a higher 45+ share (42.5% vs 40.5%).
Estimating potential reach, Total audience in South Carolina (Facebook & Instagram)
| South Carolina | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 346,600 | 512,300 | 400,000 | 326,700 | 308,200 | 401,500 | 2,295,300 |
| Male | 279,000 | 517,600 | 370,300 | 270,000 | 227,900 | 256,100 | 1,920,900 |
| Total | 625,600 | 1,029,900 | 770,300 | 596,700 | 536,100 | 657,600 | 4,216,200 |
| Share of Female | 55.4% | 49.7% | 51.9% | 54.8% | 57.5% | 61.1% | 54.4% |
| Share of Male | 44.6% | 50.3% | 48.1% | 45.2% | 42.5% | 38.9% | 45.6% |
| Age from the Total | 14.8% | 24.4% | 18.3% | 14.2% | 12.7% | 15.6% | 100.0% |
Engaged Shoppers in South Carolina
Engaged Shoppers in South Carolina total 2,278,200, which is 54.0% of the overall South Carolina audience. This segment is more female leaning than the statewide baseline (58.4% female), and it becomes more common with age, peaking in 55–64 (65.1%) and staying high in 65+ (62.4%).
Versus the US average, Engaged Shoppers are slightly less prevalent in South Carolina (54.0% vs 55.3%), but the segment skews more female (58.4% vs 56.6%) and older (65+ share 18.0% vs 15.2%).
Estimating potential reach, Engaged Shoppers in South Carolina (Facebook & Instagram)
| South Carolina | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 125,100 | 262,400 | 249,800 | 215,400 | 212,900 | 265,700 | 1,331,300 |
| Male | 96,100 | 218,800 | 197,800 | 153,500 | 135,900 | 144,800 | 946,900 |
| Total | 221,200 | 481,200 | 447,600 | 368,900 | 348,800 | 410,500 | 2,278,200 |
| Share of Female | 56.6% | 54.5% | 55.8% | 58.4% | 61.0% | 64.7% | 58.4% |
| Share of Male | 43.4% | 45.5% | 44.2% | 41.6% | 39.0% | 35.3% | 41.6% |
| Age from the Total | 9.7% | 21.1% | 19.6% | 16.2% | 15.3% | 18.0% | 100.0% |
| Share of Engaged Shoppers from Total South Carolina | 35.4% | 46.7% | 58.1% | 61.8% | 65.1% | 62.4% | 54.0% |
Technology Early Adopters in South Carolina
Technology Early Adopters in South Carolina total 76,800, or 1.8% of the overall South Carolina audience. The segment skews male overall (54.4% male) and is most concentrated in 35–44 (25.4%) and 45–54 (20.4%), making it more mid career than youth heavy.
Compared with the US average, the segment is slightly smaller in South Carolina (1.8% vs 2.0%), while the gender split is almost identical and the age profile is a bit older (65+ share 15.8% vs 13.3%).
Estimating potential reach, Technology Early Adopters in South Carolina (Facebook & Instagram)
| South Carolina | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,100 | 5,500 | 8,500 | 7,200 | 6,100 | 6,600 | 35,000 |
| Male | 2,100 | 8,700 | 11,000 | 8,500 | 6,000 | 5,500 | 41,800 |
| Total | 3,200 | 14,200 | 19,500 | 15,700 | 12,100 | 12,100 | 76,800 |
| Share of Female | 34.4% | 38.7% | 43.6% | 45.9% | 50.4% | 54.5% | 45.6% |
| Share of Male | 65.6% | 61.3% | 56.4% | 54.1% | 49.6% | 45.5% | 54.4% |
| Age from the Total | 4.2% | 18.5% | 25.4% | 20.4% | 15.8% | 15.8% | 100.0% |
| Share of Technology Early Adopters from Total South Carolina | 0.5% | 1.4% | 2.5% | 2.6% | 2.3% | 1.8% | 1.8% |
Frequent International Travelers in South Carolina
Frequent International Travelers in South Carolina total 1,086,600, which is 25.8% of the overall South Carolina audience. The gender split is close to even (52.4% female). This segment is concentrated in 25–44 (25–34 is 25.0%, 35–44 is 19.8%) and stays meaningful through 45–54 (15.5%).
Compared with the US average, this segment is less prevalent in South Carolina (25.8% vs 30.2%), while the gender split is essentially the same and the age mix is slightly older (65+ share 14.4% vs 12.6%).
Estimating potential reach, Frequent International Travelers in South Carolina (Facebook & Instagram)
| South Carolina | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 65,000 | 127,800 | 108,900 | 92,200 | 83,500 | 91,800 | 569,200 |
| Male | 64,800 | 143,700 | 106,400 | 75,700 | 62,300 | 64,500 | 517,400 |
| Total | 129,800 | 271,500 | 215,300 | 167,900 | 145,800 | 156,300 | 1,086,600 |
| Share of Female | 50.1% | 47.1% | 50.6% | 54.9% | 57.3% | 58.7% | 52.4% |
| Share of Male | 49.9% | 52.9% | 49.4% | 45.1% | 42.7% | 41.3% | 47.6% |
| Age from the Total | 11.9% | 25.0% | 19.8% | 15.5% | 13.4% | 14.4% | 100.0% |
| Share of Frequent International Travelers from Total South Carolina | 20.7% | 26.4% | 28.0% | 28.1% | 27.2% | 23.8% | 25.8% |