Pinterest Ads Audience in Singapore: Demographic Overview
Pinterest’s estimated ad audience in Singapore (18+) totals 1,492,000 users based on the minimum audience estimate available in Pinterest Ad Account. This figure reflects the audience that can be reached through the platform’s advertising system, broken down by age group and gender category.
Pinterest audience in Singapore (18+)
| Gender | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 281,000 | 338,000 | 106,000 | 50,000 | 46,000 | 821,000 |
| Male | 192,000 | 240,000 | 77,000 | 30,000 | 33,000 | 572,000 |
| Not Set | 31,000 | 41,000 | 16,000 | 6,000 | 5,000 | 99,000 |
| Total | 504,000 | 619,000 | 199,000 | 86,000 | 84,000 | 1,492,000 |
The largest share of this audience is concentrated in the 25–34 segment, followed by 18–24. Together, these two age ranges account for 1,123,000 users, or about 75.3% of the total estimated Pinterest ad audience in Singapore. The gender split is led by Female users, who represent roughly 55.0% of the total audience in this dataset, while the Male audience also remains substantial.
Methodology and data limitations: The data is based on the minimum audience estimate available in Pinterest Ad Account. These figures reflect potential advertising reach within the platform and should be treated as platform estimates rather than confirmed counts of unique people. The numbers may also vary depending on targeting settings, available inventory, and future platform updates.
Table of contents
- Overall audience size
- Age structure of the audience
- Gender structure: female audience leads, but the split is relatively balanced
- The Not Set category as a distinct segment
- Conclusion
Overall audience size
According to the minimum audience estimate in Pinterest Ad Account, Pinterest’s potential ad audience in Singapore (18+) totals 1,492,000 users. This is the estimated audience available for advertising reach within the platform, broken down by age and gender category.
The largest single age segment is 25–34, with 619,000 users. The next largest group is 18–24, with 504,000 users. Together, these two cohorts form the core of Pinterest’s estimated ad audience in Singapore and account for roughly three quarters of the total volume shown in this dataset.
This points to a strongly younger adult audience profile, with Pinterest’s advertising reach in Singapore concentrated most heavily in users under 35.
Age structure of the audience
The age breakdown shows that Pinterest’s estimated ad audience in Singapore is highly concentrated in the 18–34 range. These groups make up 1,123,000 users, or about 75.3% of the total audience available through Pinterest Ad Account.
- 25–34: 619,000 users, or about 41.5% of the total
- 18–24: 504,000 users, or about 33.8%
- 35–44: 199,000 users, or about 13.3%
- 45–54: 86,000 users, or about 5.8%
- 55+: 84,000 users, or about 5.6%
The 25–34 segment clearly stands out as the dominant age cohort in Singapore’s Pinterest audience profile. It alone accounts for more than two fifths of the total audience, making it the single most important age group for understanding platform scale in this market.
At the same time, the 18–24 audience is also very large, which means Pinterest in Singapore is shaped primarily by two major younger adult cohorts. After age 34, audience size declines sharply, and both 45–54 and 55+ remain relatively small compared with the platform’s core younger segments.
Overall, Pinterest’s ad audience in Singapore can be described as strongly young-adult oriented, with its greatest concentration in the 18–34 population and especially in the 25–34 group.
Gender structure: female audience leads, but the split is relatively balanced
The gender split in Singapore’s Pinterest Ad Account data is led by female users, though the gap is less extreme than in markets where Pinterest is overwhelmingly female. The Female audience totals 821,000 users, which is about 55.0% of the total estimated audience.
For comparison, the Male audience totals 572,000 users, or about 38.3%, while Not Set accounts for 99,000 users, or about 6.6%.
This means female users still form the largest demographic category, but male users also account for a substantial share of the total audience. That gives Singapore a more balanced gender profile than Pinterest markets where female users make up closer to two thirds or more of the total.
The largest female segments appear in 25–34 (338,000) and 18–24 (281,000), while the largest male segments are also concentrated in 25–34 (240,000) and 18–24 (192,000). This alignment shows that the platform’s gender mix is shaped most strongly by its younger adult audience, especially the 25–34 cohort.
The Not Set category as a distinct segment
The Not Set category totals 99,000 users in Singapore. This is not a dominant share of the audience, but it is still large enough to deserve attention when interpreting demographic splits.
The biggest Not Set concentration appears in 25–34 (41,000), followed by 18–24 (31,000), 35–44 (16,000), 45–54 (6,000), and 55+ (5,000).
While most of the estimated audience is still captured by the Female and Male categories, Not Set remains a visible third segment and should not be ignored in campaign planning or audience analysis built around gender-based reporting.
Conclusion
Based on the minimum audience estimate available in Pinterest Ad Account, Pinterest’s estimated ad audience in Singapore (18+) totals 1,492,000 users. The audience is heavily concentrated in the 18–34 range, which accounts for about 75.3% of the total, with 25–34 standing out as the largest single age segment at 619,000 users.
The gender profile is led by Female users, who represent 821,000 people, or about 55.0% of the total. The Male audience totals 572,000, while Not Set accounts for 99,000 users.
Overall, Pinterest Ads in Singapore appear to be centered on a younger adult audience with a clear but not overwhelming female lead, while the Not Set category remains a meaningful part of the broader demographic structure.