X Ads in Peru: Audience Size Estimates for Planning

X Ads provides a built-in forecast of how many accounts you can potentially reach in Peru based on your targeting selections. Unlike most ad platforms, X does not let you target any arbitrary age band. Instead, you can select from fixed options such as 18+, 18-24, 25-49, 35-49, 35-54, and 50+.

To make the dataset usable for planning, we compiled two views. The first is the forecasted audience size for the age ranges that are actually available for targeting in X Ads.

Audience size available for targeting in X Ads in Peru

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Age ranges available for targeting	18+	18-24	25-49	35-49	35-54	50+
Woman	604,300	228,700	322,000	83,300	98,800	53,500
Men	1,300,000	383,800	788,600	246,300	285,600	130,000
Total	1,904,300	612,500	1,110,600	329,600	384,400	183,500

The second is our estimated gender and age structure by generations, derived by matching and reconciling the available age ranges. That second view is useful for understanding distribution, but it cannot be targeted directly on the platform (for example, 25-34 is not an age option in X Ads).

Estimated gender and age structure by generations in X Ads in Peru

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Estimated data Affect by generation	18-24	25-34	35-54	55+	Total
Woman	228,700	238,700	98,800	38,000	604,200
Men	383,800	542,300	285,600	90,700	1,302,400
Total	612,500	781,000	384,400	128,700	1,906,600

Methodology. The analysis is based on the X Ads forecast tool and uses the minimum available 30 day audience estimates. The data reflects only users with a specified gender and age range, excludes overlap with other targeting layers, and does not include unknown gender or unknown age. Treat these numbers as technical reach in unique users. Converting accounts into an estimate of real people requires additional calibration. The generation-level estimates can be slightly higher or lower due to rounding in the forecast tool, and the deviation should remain within 4-5% inside each stated segment.