Meta Ads audience in Oman: Broad 18+ plus Shoppers, Travelers, Parents, and Tech segments
Data source for audience estimates in Oman
The data was retrieved via the Meta Marketing API and may differ from the audience forecast shown in Ads Manager. The tables reflect the minimum available audience estimate for Advantage Placements, with no overlap with any additional targeting layers.
These figures are useful for planning technical reach (how many accounts can potentially be reached). In practice, this type of estimate is often directionally comparable to the Reach you see in the ad account, but converting “users” into an estimate of real people (not accounts) requires separate calibration and transformation.
Table of contents
- Oman: overall Meta Ads audience profile
- Broad audience 18+ in Oman across Facebook and Instagram
- Engaged Shoppers in Oman
- Frequent International Travelers in Oman
- Parents (All) in Oman
- Technology Early Adopters in Oman
Oman: overall Meta Ads audience profile
Broad audience 18+ (All Broad): 3,610,400
In Oman, the reachable Meta Ads audience in this dataset skews strongly male (Female: 1,278,800; Male: 2,331,600). By age, the largest band is 25–34 (1,552,600), followed by 35–44 (911,900) and 18–24 (705,300). Older bands are smaller (45–54: 315,600; 55+: 125,000).
Across segment penetration within Broad, Frequent International Travelers is the largest layer in Oman in this dataset (Share of Broad: 50.09%) and rises sharply from 18–24 into mid-age cohorts. Engaged Shoppers is smaller overall (Share of Broad: 25.66%) and is relatively stable across age bands. Parents (All) is smaller overall (Share of Broad: 5.33%) and concentrates in 35–54. Technology Early Adopters is relatively small (Share of Broad: 1.55%) and is typically treated as a signal segment rather than a primary scaling pool.
Broad audience 18+ in Oman across Facebook and Instagram
This is the baseline reachable Facebook and Instagram audience in Oman for ages 18+ with Advantage Placements, with no additional filters. It is the reference point used to compute “Share of Broad” for every other segment.
Estimating potential reach, Broad audience 18+ in Oman (Facebook & Instagram)
| All Broad 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 301,100 | 552,600 | 292,600 | 94,200 | 38,300 | 1,278,800 |
| Male | 404,200 | 1,000,000 | 619,300 | 221,400 | 86700 | 2,331,600 |
| Total | 705,300 | 1,552,600 | 911,900 | 315,600 | 125,000 | 3,610,400 |
Engaged Shoppers in Oman
Segment size: 926,300. Share of Broad: 25.66%.
Engaged Shoppers in Oman skews male in this dataset (Female: 354,100; Male: 572,200). Penetration increases from 19.89% in 18–24 to 26.38% in 25–34, then stays similar in 35–44 (27.52%) and peaks slightly in 45–54 (28.45%). It remains similar in 55+ (28.48%). For planning, this suggests a fairly stable shopping-intent signal across adult cohorts in this dataset.
Estimating potential reach, Engaged Shoppers in Oman (Facebook & Instagram)
| Engaged Shoppers, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 64,300 | 156,400 | 92,000 | 29,500 | 11,900 | 354,100 |
| Male | 76,000 | 253,200 | 159,000 | 60,300 | 23700 | 572,200 |
| Total | 140,300 | 409,600 | 251,000 | 89,800 | 35,600 | 926,300 |
| Share of Broad | 19.89% | 26.38% | 27.52% | 28.45% | 28.48% | 25.66% |
Frequent International Travelers in Oman
Segment size: 1,808,500. Share of Broad: 50.09%.
Frequent International Travelers in Oman skews strongly male in this dataset (Female: 462,600; Male: 1,345,900). Penetration rises sharply from 32.31% in 18–24 to 51.22% in 25–34, then increases in 35–44 (57.33%) and peaks in 45–54 (60.04%). It remains high in 55+ (58.40%). For planning, this indicates a very strong travel signal across mid and older cohorts in this dataset.
Estimating potential reach, Frequent International Travelers in Oman (Facebook & Instagram)
| Frequent International Travelers, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 74,000 | 200,300 | 125,800 | 43,400 | 19,100 | 462,600 |
| Male | 153,900 | 595,000 | 397,000 | 146,100 | 53900 | 1,345,900 |
| Total | 227,900 | 795,300 | 522,800 | 189,500 | 73,000 | 1,808,500 |
| Share of Broad | 32.31% | 51.22% | 57.33% | 60.04% | 58.40% | 50.09% |
Parents (All) in Oman
Segment size: 192,600. Share of Broad: 5.33%.
Parents (All) in Oman is concentrated in the 35–54 bands in this dataset. Penetration is minimal in 18–24 (0.28%) and rises in 25–34 (1.87%), then increases in 35–44 (10.92%) and peaks in 45–54 (15.08%). It declines in 55+ (11.44%). This is best read as a signal of how Meta classifies “Parents (All)” within this targeting definition, rather than a direct proxy for parenthood rates in Oman overall.
Estimating potential reach, Parents (All) in Oman (Facebook & Instagram)
| Parents (All) | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 1,000 | 17,100 | 43,100 | 16,800 | 4,700 | 82,700 |
| Male | 1,000 | 12,000 | 56,500 | 30,800 | 9600 | 109,900 |
| Total | 2,000 | 29,100 | 99,600 | 47,600 | 14,300 | 192,600 |
| Share of Broad | 0.28% | 1.87% | 10.92% | 15.08% | 11.44% | 5.33% |
Technology Early Adopters in Oman
Segment size: 55,900. Share of Broad: 1.55%.
Technology Early Adopters in Oman skews strongly male in this dataset (Female: 14,000; Male: 41,900). Penetration increases from 0.92% in 18–24 to 1.53% in 25–34, then rises in 35–44 (1.86%) and peaks in 45–54 (1.96%) and 55+ (2.00%). In planning, this segment is typically treated as a signal layer for testing tech and innovation positioning rather than a primary scaling pool.
Estimating potential reach, Technology Early Adopters in Oman (Facebook & Instagram)
| Technology Early Adopters, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 2,300 | 5,600 | 3,800 | 1,300 | 1,000 | 14,000 |
| Male | 4,200 | 18,100 | 13,200 | 4,900 | 1500 | 41,900 |
| Total | 6,500 | 23,700 | 17,000 | 6,200 | 2,500 | 55,900 |
| Share of Broad | 0.92% | 1.53% | 1.86% | 1.96% | 2.00% | 1.55% |