Norway Pinterest Ad Audience Size by Demographics
Pinterest’s estimated ad audience in Norway (18+) totals 1,191,000 users based on the minimum audience estimate available in Pinterest Ad Account. This figure reflects the audience that can be reached through the platform’s advertising system, broken down by age group and gender category.
Pinterest audience in Norway (18+)
| Gender | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 281,000 | 256,000 | 128,000 | 76,000 | 106,000 | 847,000 |
| Male | 93,000 | 97,000 | 35,000 | 22,000 | 32,000 | 279,000 |
| Not Set | 19,000 | 20,000 | 9,000 | 7,000 | 10,000 | 65,000 |
| Total | 393,000 | 373,000 | 172,000 | 105,000 | 148,000 | 1,191,000 |
The largest share of this audience is concentrated in the 18–24 segment, followed closely by 25–34. Together, these two age ranges account for 766,000 users, or about 64.3% of the total estimated Pinterest ad audience in Norway. The gender split is also clearly led by Female users, who represent roughly 71.1% of the total audience in this dataset.
Methodology and data limitations: The data is based on the minimum audience estimate available in Pinterest Ad Account. These figures reflect potential advertising reach within the platform and should be treated as platform estimates rather than confirmed counts of unique people. The numbers may also vary depending on targeting settings, available inventory, and future platform updates.
Table of contents
- Overall audience size
- Age structure of the audience
- Gender structure: strong female dominance
- The Not Set category as a distinct segment
- Conclusion
Overall audience size
According to the minimum audience estimate in Pinterest Ad Account, Pinterest’s potential ad audience in Norway (18+) totals 1,191,000 users. This is the estimated audience available for advertising reach within the platform, broken down by age and gender category.
The largest single age segment is 18–24, with 393,000 users. The next largest group is 25–34, with 373,000 users. Together, these two cohorts form the core of Pinterest’s estimated ad audience in Norway and account for nearly two thirds of the total volume shown in this dataset.
This points to a younger adult audience profile overall, with Pinterest’s advertising reach in Norway concentrated most heavily in users under 35. At the same time, the platform still shows meaningful presence beyond the youngest age brackets rather than disappearing sharply in older groups.
Age structure of the audience
The age breakdown shows that Pinterest’s estimated ad audience in Norway is concentrated most heavily in the 18–34 range. These groups make up 766,000 users, or about 64.3% of the total audience available through Pinterest Ad Account.
- 18–24: 393,000 users, or about 33.0% of the total
- 25–34: 373,000 users, or about 31.3%
- 35–44: 172,000 users, or about 14.4%
- 55+: 148,000 users, or about 12.4%
- 45–54: 105,000 users, or about 8.8%
The most notable feature of this distribution is how close the two largest age groups are in size. The 18–24 audience is only slightly larger than 25–34, which means Norway’s Pinterest audience is driven by two adjacent younger adult cohorts rather than by one overwhelmingly dominant segment.
Beyond age 34, audience size declines, but the older age structure remains meaningful. The 35–44 group still contributes 172,000 users, while the 55+ audience, at 148,000, is larger than 45–54. That makes the Norwegian profile clearly young overall, but not narrowly concentrated in only the very youngest users.
Overall, Pinterest’s ad audience in Norway can be described as young-adult oriented, with two nearly comparable core segments in 18–24 and 25–34 and a still visible older audience beyond age 35.
Gender structure: strong female dominance
The gender split in Norway’s Pinterest Ad Account data is clearly weighted toward female users. The Female audience totals 847,000 users, which is about 71.1% of the total estimated audience.
For comparison, the Male audience totals 279,000 users, or about 23.4%, while Not Set accounts for 65,000 users, or about 5.5%.
This means female users account for well over two thirds of Pinterest’s estimated ad audience in Norway. The female lead is not limited to a single age band. Across every age group in the dataset, female audience size is larger than male audience size, making this a structural feature of the platform’s demographic profile.
The largest female segments appear in 18–24 (281,000) and 25–34 (256,000), which also correspond to the two largest age cohorts overall. That alignment suggests that Pinterest’s scale in Norway is driven primarily by women, especially in the platform’s younger adult segments.
The Not Set category as a distinct segment
The Not Set category totals 65,000 users in Norway. This is not a dominant share of the audience, but it remains large enough to matter when interpreting gender-based audience structure.
The biggest Not Set concentrations appear in 25–34 (20,000) and 18–24 (19,000), followed by 55+ (10,000), 35–44 (9,000), and 45–54 (7,000).
While most of the estimated audience is still captured by the Female and Male categories, Not Set remains a visible third segment and should be taken into account when campaign planning or audience analysis relies on gender splits.
Conclusion
Based on the minimum audience estimate available in Pinterest Ad Account, Pinterest’s estimated ad audience in Norway (18+) totals 1,191,000 users. The audience is concentrated most heavily in the 18–34 range, which accounts for about 64.3% of the total, with 18–24 and 25–34 standing out as the two core age segments.
The gender profile is strongly led by Female users, who represent 847,000 people, or about 71.1% of the total. The Male audience totals 279,000, while Not Set accounts for 65,000 users.
Overall, Pinterest Ads in Norway appear to be centered on a younger adult audience with a clearly dominant female segment, while still maintaining visible older age groups and a meaningful Not Set category within the broader demographic structure.