Denver Nextdoor snapshot: demographics and interest reach ranges
Nextdoor audience in Denver: min monthly reach snapshot
The numbers below reflect minimum estimated monthly reach from the Nextdoor Ads interface. This is not a count of unique users. Think of it as a practical gauge of how much local scale you can plan around.
Demographics
Denver’s Nextdoor audience in this snapshot is sizable on the minimum estimate and leans older, with the biggest concentration in 55+. There’s also a meaningful Unknown age slice, so use the breakdown as a directional read rather than a perfect census.
On gender, Denver skews female overall. Unknown gender is present at a level that can affect tight demographic splits, so you’ll typically get more reliable results by pairing broad demographics with clear creative signals and simple interest layering.
Nextdoor audience in Denver (Min Monthly Reach)
| Denver, US Min Monthly Reach | Unknown | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 25,700 | 4,300 | 13,000 | 21,000 | 26,000 | 64,000 | 154,000 |
| Male | 17,300 | 3,100 | 8,600 | 13,000 | 15,000 | 37,000 | 94,000 |
| Unknown | 9,400 | 1,200 | 3,400 | 5,000 | 4,000 | 11,000 | 34,000 |
| Total | 52,400 | 8,600 | 25,000 | 39,000 | 45,000 | 112,000 | 282,000 |
Interest segments
The interest table is best read as range planning. “Min” is your conservative baseline for likely scale; “Max” shows how large the segment can get depending on how Nextdoor expands matching.
In Denver, the broadest scalable buckets lean into home and household intent (home improvement, health, pets, gardening), plus categories like finance, automotive, real estate, and travel. This mix typically works well for local services, home-related offers, and community-driven demand.
Two segments are worth calling out. Small Business Decision Makers and Owners can be a practical way to reach local SMBs, where access may be more expensive or harder to isolate cleanly in LinkedIn, Meta, and other major platforms. Parents segments can work, but they’re broad signals without child-age detail, so creative and landing page qualification usually matters more.
Nextdoor interest segments in Denver (Min/Max Monthly Reach)
| Interests (Denver, US) | Min Monthly Reach | Max Monthly Reach |
|---|---|---|
| Automotive | 77,000 | 397,000 |
| Books | 57,000 | 310,000 |
| Caring for Aging Parents | 18,000 | 119,000 |
| Declared Parents | 39,000 | 224,000 |
| Early Adopter to New Technology | 44,000 | 250,000 |
| Finance | 72,000 | 375,000 |
| Follows High School | 35,000 | 205,000 |
| Food Delivery | 44,000 | 249,000 |
| Gardening & Landscape | 102,000 | 506,000 |
| Health | 93,000 | 468,000 |
| Home Improvement & DIY | 123,000 | 592,000 |
| Home security | 44,000 | 248,000 |
| Insurance | 44,000 | 249,000 |
| Lifestyles - Parents and Family | 81,000 | 416,000 |
| Pet Owners | 103,000 | 507,000 |
| Professional Sports Fans | 12,000 | 85,000 |
| Real Estate | 56,000 | 307,000 |
| Recent Mover - 6 Months | 12,000 | 84,000 |
| Small Business Decision Makers and Owners | 11,000 | 77,000 |
| Style & Fashion | 22,000 | 140,000 |
| Travel | 70,000 | 369,000 |