Mississippi FB & IG Audience in Meta Ads 2026
This page breaks down the reachable Facebook and Instagram audience in Mississippi inside Meta Ads, and highlights three signal audiences you can layer into targeting to guide segmentation, messaging, and creative angles.
Table of contents
- Mississippi audience overview (Broad)
- Engaged Shoppers in Mississippi
- Technology Early Adopters in Mississippi
- Frequent International Travelers in Mississippi
Mississippi audience overview (Broad)
Mississippi’s estimated audience size on Facebook and Instagram is 1,554,100. The statewide audience is female leaning overall (55.0% female). By age, the biggest groups are 25-34 (24.3%) and 35-44 (18.4%), with a slightly higher 18-24 share (15.6%) than the older brackets.
Compared with the U.S. baseline we used earlier, Mississippi is more female leaning (55.0% vs 53.0% female) and slightly younger at the top of the funnel, with a higher 18-24 share (15.6% vs 14.2%).
Estimating potential reach, Total audience in Mississippi (Facebook & Instagram)
| Mississippi | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 139,500 | 185,700 | 145,200 | 128,300 | 115,200 | 141,400 | 855,300 |
| Male | 103,700 | 191,700 | 140,400 | 96,700 | 83,700 | 82,600 | 698,800 |
| Total | 243,200 | 377,400 | 285,600 | 225,000 | 198,900 | 224,000 | 1,554,100 |
| Share of Female | 57.4% | 49.2% | 50.8% | 57.0% | 57.9% | 63.1% | 55.0% |
| Share of Male | 42.6% | 50.8% | 49.2% | 43.0% | 42.1% | 36.9% | 45.0% |
| Age from the Total | 15.6% | 24.3% | 18.4% | 14.5% | 12.8% | 14.4% | 100.0% |
Engaged Shoppers in Mississippi
Engaged Shoppers in Mississippi total 970,400, which is 62.4% of the overall Mississippi audience. This segment is more female leaning than the statewide baseline (59.6% female) and is centered on 25-34 (20.9%) and 35-44 (20.3%), with strong representation through 45-54 and 55-64.
Versus the U.S. baseline, Engaged Shoppers are more prevalent in Mississippi (62.4% vs 55.3% of the total audience), and the segment is more female leaning (59.6% vs 56.6% female).
Estimating potential reach, Engaged Shoppers in Mississippi (Facebook & Instagram)
| Mississippi | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 59,900 | 112,700 | 110,800 | 103,700 | 93,000 | 97,900 | 578,000 |
| Male | 39,100 | 90,200 | 86,500 | 65,500 | 57,300 | 53,800 | 392,400 |
| Total | 99,000 | 202,900 | 197,300 | 169,200 | 150,300 | 151,700 | 970,400 |
| Share of Female | 60.5% | 55.5% | 56.2% | 61.3% | 61.9% | 64.5% | 59.6% |
| Share of Male | 39.5% | 44.5% | 43.8% | 38.7% | 38.1% | 35.5% | 40.4% |
| Age from the Total | 10.2% | 20.9% | 20.3% | 17.4% | 15.5% | 15.6% | 100.0% |
| Share of Engaged Shoppers | |||||||
| from Total Mississippi | 40.7% | 53.8% | 69.1% | 75.2% | 75.6% | 67.7% | 62.4% |
Technology Early Adopters in Mississippi
Technology Early Adopters in Mississippi total 25,300, or 1.6% of the overall Mississippi audience. The segment skews slightly male overall (53.8% male) and is most concentrated in 35-44 (25.3%) and 45-54 (22.5%), which makes it more mid-career than youth-heavy.
Compared with the U.S. baseline, this segment is smaller in Mississippi (1.6% vs 2.0%), and it is much more 18-24 present inside the segment (7.9% vs 4.7% nationally).
Estimating potential reach, Technology Early Adopters in Mississippi (Facebook & Instagram)
| Mississippi | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,000 | 1,700 | 2,800 | 2,600 | 2,100 | 1,500 | 11,700 |
| Male | 1,000 | 2,800 | 3,600 | 3,100 | 1,800 | 1,300 | 13,600 |
| Total | 2,000 | 4,500 | 6,400 | 5,700 | 3,900 | 2,800 | 25,300 |
| Share of Female | 50.0% | 37.8% | 43.8% | 45.6% | 53.8% | 53.6% | 46.2% |
| Share of Male | 50.0% | 62.2% | 56.2% | 54.4% | 46.2% | 46.4% | 53.8% |
| Age from the Total | 7.9% | 17.8% | 25.3% | 22.5% | 15.4% | 11.1% | 100.0% |
| Share of Technology Early Adopters | |||||||
| from Total Mississippi | 0.8% | 1.2% | 2.2% | 2.5% | 2.0% | 1.2% | 1.6% |
Frequent International Travelers in Mississippi
Frequent International Travelers in Mississippi total 364,200, which is 23.4% of the overall Mississippi audience. The gender split is close to even (51.4% female) and the segment is concentrated in 25-34 (27.3%), with a notably high 18-24 share (17.6%) before tapering in older brackets.
Compared with the U.S. baseline, Frequent International Travelers are less prevalent in Mississippi (23.4% vs 30.2% nationally), but the travelers segment is much more 18-24 heavy (17.6% vs 10.1% nationally).
Estimating potential reach, Frequent International Travelers in Mississippi (Facebook & Instagram)
| Mississippi | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 31,200 | 45,400 | 34,400 | 29,700 | 25,100 | 21,300 | 187,100 |
| Male | 32,800 | 54,100 | 34,600 | 24,900 | 17,100 | 13,600 | 177,100 |
| Total | 64,000 | 99,500 | 69,000 | 54,600 | 42,200 | 34,900 | 364,200 |
| Share of Female | 48.8% | 45.6% | 49.9% | 54.4% | 59.5% | 61.0% | 51.4% |
| Share of Male | 51.2% | 54.4% | 50.1% | 45.6% | 40.5% | 39.0% | 48.6% |
| Age from the Total | 17.6% | 27.3% | 18.9% | 15.0% | 11.6% | 9.6% | 100.0% |
| Share of Frequent International Travelers | |||||||
| from Total Mississippi | 26.3% | 26.4% | 24.2% | 24.3% | 21.2% | 15.6% | 23.4% |