Louisiana Facebook and Instagram Audience in Meta Ads: 2026 Reach and Segments
This draft summarizes the estimated reachable Facebook and Instagram audience in Louisiana, plus three signal based audience segments available in Meta Ads targeting.
Table of contents
- Louisiana audience overview (Broad)
- Engaged Shoppers in Louisiana
- Technology Early Adopters in Louisiana
- Frequent International Travelers in Louisiana
Louisiana audience overview (Broad)
Louisiana’s estimated audience size on Facebook and Instagram is 2,091,300. The statewide audience is slightly female leaning overall (54.8% female). By age, the biggest groups are 25-34 (24.1%) and 35-44 (20.3%), with a fairly even tail across 45-54, 55-64, and 65+. Compared with the US average, Louisiana is slightly more female (54.8% vs 53.0%) and a bit more 45+ (41.8% vs 40.5%).
Estimating potential reach, Total audience in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 159,100 | 259,100 | 223,900 | 180,400 | 154,400 | 170,100 | 1,147,000 |
| Male | 129,500 | 245,300 | 200,700 | 146,100 | 115,200 | 107,500 | 944,300 |
| Total | 288,600 | 504,400 | 424,600 | 326,500 | 269,600 | 277,600 | 2,091,300 |
| Share of Female | 55.1% | 51.4% | 52.7% | 55.3% | 57.3% | 61.3% | 54.8% |
| Share of Male | 44.9% | 48.6% | 47.3% | 44.7% | 42.7% | 38.7% | 45.2% |
| Age from the Total | 13.8% | 24.1% | 20.3% | 15.6% | 12.9% | 13.3% | 100.0% |
Engaged Shoppers in Louisiana
Engaged Shoppers in Louisiana total 1,299,600, which is 62.1% of the overall Louisiana audience. This segment is more female leaning than the statewide baseline (58.6% female) and it becomes more common with age, peaking in 55-64 (71.8%) and staying high in 65+ (68.4%). Versus the US benchmark, Engaged Shoppers over index in Louisiana (62.1% of Broad vs 55.3% nationally, +6.8 pp) and the segment is also slightly more female (58.6% vs 56.6%).
Estimating potential reach, Engaged Shoppers in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 70,300 | 158,200 | 158,300 | 133,400 | 118,000 | 123,600 | 761,800 |
| Male | 50,500 | 128,300 | 124,000 | 93,000 | 75,600 | 66,400 | 537,800 |
| Total | 120,800 | 286,500 | 282,300 | 226,400 | 193,600 | 190,000 | 1,299,600 |
| Share of Female | 58.2% | 55.2% | 56.1% | 58.9% | 61.0% | 65.1% | 58.6% |
| Share of Male | 41.8% | 44.8% | 43.9% | 41.1% | 39.0% | 34.9% | 41.4% |
| Age from the Total | 9.3% | 22.0% | 21.7% | 17.4% | 14.9% | 14.6% | 100.0% |
| Share of Engaged Shoppers from Total Louisiana | 41.9% | 56.8% | 66.5% | 69.3% | 71.8% | 68.4% | 62.1% |
Technology Early Adopters in Louisiana
Technology Early Adopters in Louisiana total 40,000, or 1.9% of the overall Louisiana audience. The segment skews slightly male overall (54.5% male) and is most concentrated in 35-44 (28.0%) and 45-54 (22.8%), making it more mid career than youth heavy. At the national level, Technology Early Adopters are very similar in size (~2.0% of Broad vs 1.9% in Louisiana). Louisiana’s profile tilts a bit more toward 45-54 (22.8% vs 19.8% nationally) and less toward 65+ (10.5% vs 13.3%).
Estimating potential reach, Technology Early Adopters in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,000 | 3,000 | 4,600 | 4,100 | 3,200 | 2,300 | 18,200 |
| Male | 1,000 | 4,500 | 6,600 | 5,000 | 2,800 | 1,900 | 21,800 |
| Total | 2,000 | 7,500 | 11,200 | 9,100 | 6,000 | 4,200 | 40,000 |
| Share of Female | 50.0% | 40.0% | 41.1% | 45.1% | 53.3% | 54.8% | 45.5% |
| Share of Male | 50.0% | 60.0% | 58.9% | 54.9% | 46.7% | 45.2% | 54.5% |
| Age from the Total | 5.0% | 18.8% | 28.0% | 22.8% | 15.0% | 10.5% | 100.0% |
| Share of Technology Early Adopters from Total Louisiana | 0.7% | 1.5% | 2.6% | 2.8% | 2.2% | 1.5% | 1.9% |
Frequent International Travelers in Louisiana
Frequent International Travelers in Louisiana total 531,700, which is 25.4% of the overall Louisiana audience. The gender split is close to even (52.1% female). This segment is concentrated in 25-44 (25-34 is 25.0%, 35-44 is 21.7%) and remains meaningful through 45-54 before tapering in older brackets. Compared with the US benchmark, Travelers are less prevalent in Louisiana (25.4% of Broad vs 30.2% nationally, -4.8 pp). Inside the segment, Louisiana is slightly more weighted to 18-24 (12.0% vs 10.1% nationally) and less to 65+ (11.0% vs 12.6%).
Estimating potential reach, Frequent International Travelers in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 31,700 | 61,300 | 57,900 | 50,800 | 39,500 | 35,700 | 276,900 |
| Male | 32,200 | 71,400 | 57,600 | 41,500 | 29,200 | 22,900 | 254,800 |
| Total | 63,900 | 132,700 | 115,500 | 92,300 | 68,700 | 58,600 | 531,700 |
| Share of Female | 49.6% | 46.2% | 50.1% | 55.0% | 57.5% | 60.9% | 52.1% |
| Share of Male | 50.4% | 53.8% | 49.9% | 45.0% | 42.5% | 39.1% | 47.9% |
| Age from the Total | 12.0% | 25.0% | 21.7% | 17.4% | 12.9% | 11.0% | 100.0% |
| Share of Frequent International Travelers from Total Louisiana | 22.1% | 26.3% | 27.2% | 28.3% | 25.5% | 21.1% | 25.4% |