Idaho Facebook & Instagram Audience in Meta Ads: Total Reach and Key Segments
Idaho Facebook & Instagram Audience in Meta Ads (2026)
This page summarizes the estimated reachable Facebook & Instagram audience in Idaho, plus three signal-based audience segments available in Meta Ads targeting. All numbers in the narrative match the tables.
Table of contents
- Idaho total addressable audience (Facebook and Instagram)
- Engaged Shoppers in Idaho
- Technology Early Adopters in Idaho
- Frequent International Travelers in Idaho
Idaho total addressable audience (Facebook and Instagram)
Idaho’s estimated audience size on Facebook and Instagram is 826,400. The audience is slightly female-leaning overall (52.3% female). The largest age group is 25–34 (24.1%), followed by 35–44 (19.0%).
Estimating potential reach, Total audience in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 60,900 | 95,400 | 79,700 | 68,000 | 57,400 | 70,600 | 432,000 |
| Male | 61,300 | 104,100 | 77,400 | 61,800 | 44,100 | 45,700 | 394,400 |
| Total | 122,200 | 199,500 | 157,100 | 129,800 | 101,500 | 116,300 | 826,400 |
| Share of Female | 49.8% | 47.8% | 50.7% | 52.4% | 56.6% | 60.7% | 52.3% |
| Share of Male | 50.2% | 52.2% | 49.3% | 47.6% | 43.4% | 39.3% | 47.7% |
| Age from the Total | 14.8% | 24.1% | 19.0% | 15.7% | 12.3% | 14.1% | 100.0% |
Engaged Shoppers in Idaho
The Engaged Shoppers segment in Idaho totals 500,900 people, which is 60.6% of the overall Idaho audience. It becomes more common with age, peaking at 69.8% in 55–64 and staying high at 67.8% in 65+. The segment also leans more female than the state baseline (55.7% female overall).
Estimating potential reach, Engaged Shoppers in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 26,300 | 56,700 | 56,000 | 48,400 | 41,900 | 49,600 | 278,900 |
| Male | 24,700 | 53,100 | 47,600 | 38,500 | 28,900 | 29,200 | 222,000 |
| Total | 51,000 | 109,800 | 103,600 | 86,900 | 70,800 | 78,800 | 500,900 |
| Share of Female | 51.6% | 51.6% | 54.1% | 55.7% | 59.2% | 62.9% | 55.7% |
| Share of Male | 48.4% | 48.4% | 45.9% | 44.3% | 40.8% | 37.1% | 44.3% |
| Age from the Total | 10.2% | 21.9% | 20.7% | 17.3% | 14.1% | 15.7% | 100.0% |
| Share of Engaged Shoppers | |||||||
| from Total Idaho | 41.7% | 55.0% | 65.9% | 66.9% | 69.8% | 67.8% | 60.6% |
Technology Early Adopters in Idaho
Technology Early Adopters in Idaho total 26,300 people (3.2% of the overall Idaho audience). The segment skews slightly male overall (52.1% male) and is most concentrated in 35–44, where it reaches 4.2% of that age group’s total Idaho audience.
Estimating potential reach, Technology Early Adopters in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,000 | 2,600 | 3,000 | 2,300 | 2,000 | 1,700 | 12,600 |
| Male | 1,000 | 3,400 | 3,600 | 2,700 | 1,500 | 1,500 | 13,700 |
| Total | 2,000 | 6,000 | 6,600 | 5,000 | 3,500 | 3,200 | 26,300 |
| Share of Female | 50.0% | 43.3% | 45.5% | 46.0% | 57.1% | 53.1% | 47.9% |
| Share of Male | 50.0% | 56.7% | 54.5% | 54.0% | 42.9% | 46.9% | 52.1% |
| Age from the Total | 7.6% | 22.8% | 25.1% | 19.0% | 13.3% | 12.2% | 100.0% |
| Share of Technology Early Adopters | |||||||
| from Total Idaho | 1.6% | 3.0% | 4.2% | 3.9% | 3.4% | 2.8% | 3.2% |
Frequent International Travelers in Idaho
Frequent International Travelers in Idaho total 254,900 people, or 30.8% of the total Idaho audience. The overall gender split is nearly even (49.9% female). The segment is strongest in 25–34 at 32.2% of that age group’s total, stays steady across 35–64, then drops to 26.7% in 65+.
Estimating potential reach, Frequent International Travelers in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 15,800 | 28,400 | 23,500 | 22,500 | 18,700 | 18,400 | 127,300 |
| Male | 19,900 | 35,900 | 24,900 | 20,000 | 14,200 | 12,700 | 127,600 |
| Total | 35,700 | 64,300 | 48,400 | 42,500 | 32,900 | 31,100 | 254,900 |
| Share of Female | 44.3% | 44.2% | 48.6% | 52.9% | 56.8% | 59.2% | 49.9% |
| Share of Male | 55.7% | 55.8% | 51.4% | 47.1% | 43.2% | 40.8% | 50.1% |
| Age from the Total | 14.0% | 25.2% | 19.0% | 16.7% | 12.9% | 12.2% | 100.0% |
| Share of Frequent International Travelers | |||||||
| from Total Idaho | 29.2% | 32.2% | 30.8% | 32.7% | 32.4% | 26.7% | 30.8% |