Guatemala TikTok Audience Breakdown by Age Groups and Gender
The estimated TikTok audience reach in Guatemala (18+) is 11,780,000 users, based on TikTok Ads Manager’s minimum potential audience estimate for the selected geography. This reflects the audience available in TikTok Ads Manager, broken down by age and gender.
TikTok Ads audience in Guatemala by age and gender
| Gender | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 1,646,000 | 2,389,000 | 755,000 | 382,000 | 383,000 | 5,555,000 |
| Male | 1,705,000 | 2,875,000 | 917,000 | 397,000 | 331,000 | 6,225,000 |
| Total | 3,351,000 | 5,264,000 | 1,672,000 | 779,000 | 714,000 | 11,780,000 |
Overall reach is concentrated in young adult age groups. Gender split is close to parity, with a slight skew toward male users. Older age groups are present in meaningful volumes, but they do not form the core of total reach.
- Male audience leads: 6,225,000 users, or 52.8% of the total (female: 5,555,000, 47.2%).
- The skew toward younger users is pronounced: 8,615,000 users, or 73.1% of the total audience, fall within the 18–34 range.
- Core audience: 25–34: 5,264,000 users, or 44.7% of the total.
- Older segments are also sizable, but are not the primary audience: 45+ totals 1,493,000 users (12.7%). For context, 35–44 contributes an additional 1,672,000 users.
Methodology and data limitations: The data was collected from TikTok Ads Manager and reflects the minimum potential audience estimate for the selected targeting. The figures do not account for overlap with other targeting dimensions such as device, behavior, or interests. These estimates are useful for forecasting technical reach, but they require additional validation of unique users after accounting for audience overlap.