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Affect Performance Team
|Meta Ads|Apr 5, 2026

Greece Meta Ads Audience: Broad 18+ and Key Segments by Age and Gender

Greece Meta Ads Audience: Broad 18+ and Key Segments by Age and Gender

Data source for audience estimates in Greece

The data was retrieved via the Meta Marketing API and may differ from the audience forecast shown in Ads Manager. The tables reflect the minimum available audience estimate for Advantage Placements, with no overlap with any additional targeting layers.

These figures are useful for planning technical reach (how many accounts can potentially be reached). In practice, this type of estimate is often directionally comparable to the Reach you see in the ad account, but converting “users” into an estimate of real people (not accounts) requires separate calibration and transformation.

Table of contents

Greece: overall Meta Ads audience profile

Broad audience 18+ (All Broad): 6,452,400
In this dataset, Greece’s reachable Meta Ads audience is close to an even gender split (Female: 3,239,500; Male: 3,212,900). By age, the largest band is 25–34 (1,624,600), followed by 55+ (1,497,800). The remaining bands are also substantial: 35–44 (1,252,100) and 45–54 (1,238,800), with 18–24 at 839,100.

Across segment penetration within Broad, Engaged Shoppers is the largest layer in Greece (Share of Broad: 56.94%). Frequent International Travelers is smaller overall but still meaningful (Share of Broad: 31.63%). Parents (All) is smaller and concentrated in older age bands (Share of Broad: 15.45%). Technology Early Adopters is relatively small (Share of Broad: 1.67%) and is typically treated as a “signal” segment rather than a primary scaling audience.

Broad audience 18+ in Greece across Facebook and Instagram

This is the baseline reachable Facebook and Instagram audience in Greece for ages 18+ with Advantage Placements, with no additional filters. It is the reference point used to compute “Share of Broad” for every other segment.

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All Broad 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 431,500 781,400 620,800 620,500 785,300 3,239,500
Male 407,600 843,200 631,300 618,300 712500 3,212,900
Total 839,100 1,624,600 1,252,100 1,238,800 1,497,800 6,452,400

Engaged Shoppers in Greece

Segment size: 3,674,100. Share of Broad: 56.94%.

Engaged Shoppers in Greece is large relative to the Broad audience in this dataset, and penetration generally increases with age. Share of Broad starts at 39.51% in 18–24, rises through 25–34 (51.23%) and 35–44 (62.57%), remains high in 45–54 (61.74%), and reaches its highest level in 55+ (64.23%).

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Engaged Shoppers, 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 176,200 425,100 425,100 414,900 523,100 1,964,400
Male 155,300 407,200 358,400 349,900 438900 1,709,700
Total 331,500 832,300 783,500 764,800 962,000 3,674,100
Share of Broad 39.51% 51.23% 62.57% 61.74% 64.23% 56.94%

Frequent International Travelers in Greece

Segment size: 2,040,900. Share of Broad: 31.63%.

Frequent International Travelers in Greece has a mid range penetration relative to Broad in this dataset. Share of Broad increases from 22.17% in 18–24 to 34.11% in 25–34, peaks in 35–44 (35.16%), and then steps down in 45–54 (32.60%) and 55+ (30.49%).

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Frequent International Travelers, 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 87,000 246,600 197,500 194,400 237,100 962,600
Male 99,000 307,600 242,700 209,400 219600 1,078,300
Total 186,000 554,200 440,200 403,800 456,700 2,040,900
Share of Broad 22.17% 34.11% 35.16% 32.60% 30.49% 31.63%

Parents (All) in Greece

Segment size: 996,700. Share of Broad: 15.45%.

Parents (All) in Greece is highly age dependent in this dataset. Share of Broad is near zero in 18–24 (0.24%) and remains low in 25–34 (1.25%), then rises in 35–44 (19.46%) and peaks in 45–54 (36.33%). It then decreases in 55+ (18.74%). This is best read as a signal of how Meta classifies “Parents (All)” within this targeting definition, rather than a direct proxy for parenthood in Greece overall.

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Parents (All) 18-24 25-34 35-44 45-54 55+ Total
Female 1,000 16,500 165,800 271,300 167,200 621,800
Male 1,000 3,800 77,800 178,800 113500 374,900
Total 2,000 20,300 243,600 450,100 280,700 996,700
Share of Broad 0.24% 1.25% 19.46% 36.33% 18.74% 15.45%

Technology Early Adopters in Greece

Segment size: 107,900. Share of Broad: 1.67%.

Technology Early Adopters in Greece is small relative to Broad in this dataset. Share of Broad increases from 0.75% in 18–24 to 1.24% in 25–34, and rises further in 35–44 (2.04%) and 45–54 (2.12%). It remains elevated in 55+ (1.98%). For planning, this segment is typically used as a signal layer for tech and innovation messaging rather than a primary scaling pool.

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Technology Early Adopters, 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 2,100 7,400 11,200 11,800 13,700 46,200
Male 4,200 12,800 14,300 14,500 15900 61,700
Total 6,300 20,200 25,500 26,300 29,600 107,900
Share of Broad 0.75% 1.24% 2.04% 2.12% 1.98% 1.67%

More Information about the Meta Ads Audience in Other Countries