Explore the X Ads audience in Austin, TX. Local demographic snapshot

The local X Ads audience (formerly Twitter) available to advertisers in Austin, Texas exceeds 1.8 million people.
As in most local and regional markets, the overall capacity is characterized by a high share of male users — 1.268 million men aged 18+ are available for advertising campaigns over any 30-day period (69% of the total audience).

We have compiled a brief overview of the gender and age structure of the local X Ads audience in Austin for 2025. The data is available for download in XLSX format.

Download XLSX

Age Group	Male (M)	Female (M)	Total (M)
18-24	0.296	0.177	0.473M
25-49	0.849	0.332	1.181M
50+	0.123	0.062	0.185M
Total	1.268	0.571	1.839