Austria Pinterest Ad Audience Size by Age and Gender 2026
Below is a demographic snapshot of Pinterest’s estimated ad audience in Austria (18+), based strictly on the figures from Pinterest Ad Account.
Pinterest audience in Austria (18+)
| Austria | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 412,000 | 470,000 | 234,000 | 143,000 | 183,000 | 1,442,000 |
| Male | 135,000 | 162,000 | 63,000 | 45,000 | 66,000 | 471,000 |
| Not Set | 24,000 | 35,000 | 16,000 | 12,000 | 20,000 | 107,000 |
| Total | 571,000 | 667,000 | 313,000 | 200,000 | 269,000 | 2,020,000 |
| Population (18+) | 686,721 | 1,225,635 | 1,250,444 | 1,232,141 | 3,183,582 | 7,578,523 |
| Share | 83.15% | 54.42% | 25.03% | 16.23% | 8.45% | 26.65% |
Source: Eurostat — Interactive Population Pyramid
Table of contents
- Overall reach and penetration
- Age structure: extremely high penetration among young adults
- Female audience: dominant across the full adult profile
- “Not Set” is present and measurable, but relatively small
- Conclusion
Overall reach and penetration
Pinterest’s total ad audience in Austria (18+) is 2.02M. Against the adult population base shown in the table (7.58M), this implies an overall penetration of 26.65%. In simple terms, a little over one in four Austrian adults falls within Pinterest’s addressable ad audience in this dataset.
This top-line penetration is fairly strong, but the most important feature of the Austrian profile is that reach is highly concentrated in younger adults. The “Share” row shows that Pinterest’s presence varies dramatically by cohort, meaning the overall average (26.65%) is an aggregate of very high penetration in younger groups and much lower penetration in older groups.
Age structure: extremely high penetration among young adults
Austria shows a pronounced “young skew” in penetration. The 18–24 cohort stands out with 83.15% penetration, indicating Pinterest reaches a very large portion of that adult age group. Penetration remains high in 25–34 at 54.42%, and then falls sharply: 35–44 is 25.03%, 45–54 is 16.23%, and 55+ drops to 8.45%.
This is a steep gradient. It suggests Pinterest’s Austrian audience is not just somewhat younger than the adult population, but structurally concentrated in younger cohorts when measured as share of each cohort’s population. After age 35, the platform’s presence shifts from “mass” penetration to a more limited share of the cohort, with the lowest penetration in the 55+ population.
Looking at composition inside the platform (the Total row by age) supports the same story from an absolute-size angle. The largest cohort by audience size is 25–34 (667K), followed by 18–24 (571K). Together, 18–34 totals 1.238M out of 2.02M, meaning a clear majority of the reachable adult audience sits under 35. Older cohorts still contribute meaningful absolute audience, but their population bases are larger, so their penetration rates are much lower even when the reachable counts remain non-trivial.
Female audience: dominant across the full adult profile
Austria’s Pinterest audience is strongly female-skewed. The total Female audience is 1.442M out of 2.02M, which is roughly about 71% of the overall audience. The Male audience totals 471K (roughly about 23%), and Not Set totals 107K (roughly about 5%).
The female skew is consistent across the age buckets shown: women make up the largest segment in every cohort. As a result, the platform’s total reachable scale in Austria is primarily carried by women. This holds in both the younger cohorts (where penetration is strongest) and the older cohorts (where penetration declines but the audience remains predominantly female).
“Not Set” is present and measurable, but relatively small
The Not Set category totals 107,000, which is a measurable share of the total audience (around 5%). That means demographic reporting cannot be reduced to only a Female vs Male split without acknowledging a third bucket that remains unclassified in this breakdown.
At the same time, in the Austria snapshot, Not Set is clearly smaller than either identified gender category and does not change the main structural picture. The dominant pattern remains a female-majority audience, paired with a strong concentration of reach and penetration in younger adult cohorts.
Conclusion
Based on the provided figures, Pinterest’s Austria ad audience includes 2.02M adults (18+), corresponding to 26.65% penetration of the adult population base shown (7.58M). Penetration is exceptionally high among younger adults, especially 18–24 (83.15%) and 25–34 (54.42%), and declines sharply across older cohorts down to 8.45% in 55+. Gender distribution is strongly female (1.442M, ~71%) relative to male (471K, ~23%), with a smaller but meaningful Not Set segment (107K, ~5%).