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Affect Performance Team
|TikTok Ads|Sep 14, 2025

Learn More About Alaska’s TikTok Audience Coverage: 31% of Adults on TikTok

Learn More About Alaska’s TikTok Audience Coverage: 31% of Adults on TikTok

Alaska’s TikTok Audience Capacity

According to conservative estimates from the TikTok Ads Manager, the adult TikTok audience in Alaska (18+) is 176K users. This equals about 31% of the state’s adult population (559K, Census Bureau estimate).

In terms of TikTok audience size, Alaska is comparable to states such as Wyoming (170K), Vermont (186K), and Delaware (459K) — the group of the smallest TikTok audiences in the U.S.

Coverage (Penetration)

With coverage at 31% of the adult population, Alaska is significantly below the average across states (around 52–53%). On this metric, it is similar to West Virginia (44%) and South Dakota (41%), placing it among the states with relatively low TikTok adoption.

Age Structure of the TikTok Audience in Alaska

Distribution by age group is as follows:

18–24 years**:** 38K users, or about 22% of the adult TikTok audience in the state.
25–34 years**:** 48K (27%).
35–44 years**:** 38K (22%).
45–54 years**:** 24K (14%).
55+ years**:** 28K (16%).

Alaska — Age/Gender TikTok Audience

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Age Group Population Male (TikTok) Female (TikTok) Total (TikTok) Penetration
18–24 65,148 17,000 21,000 38,000
58.33%

|
| 25–34 | 111,850 | 25,000 | 23,000 | 48,000 |

42.91%

|
| 35–44 | 110,131 | 20,000 | 18,000 | 38,000 |

34.50%

|
| 45–54 | 82,182 | 12,000 | 12,000 | 24,000 |

29.20%

|
| 55+ | 189,729 | 16,000 | 12,000 | 28,000 |

14.76%

|
| Total 18+ | 559,040 | 90,000 | 86,000 | 176,000 |

31.48%

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These figures show that the 18–24 segment in Alaska (22%) is slightly above the U.S. average (often around 20%). The 55+ group accounts for 16%, close to the national benchmark (15–16%).

Gender Distribution

The TikTok audience in Alaska is nearly balanced:

Male — 90K (51%)
Female — 86K (49%)

The gap is minimal, and the gender split in Alaska aligns with the national picture.